Sprite® Salutes Legends of Hip-Hop Through New “Obey Your Verse” Lyrical Collection

Business News
Print
ATLANTA--(BUSINESS WIRE)--In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Nearly 30 years later, Sprite continues to evolve its role in hip-hop with the launch of 16 limited-edition package designs that pay homage to some of the most admired lyricists of all time. The first edition of the Sprite "Obey your Verse" Lyrical Collection features inspirational

imageimage
image