ATLANTA--(BUSINESS WIRE)--Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, today announced that 22squared, an independent full-service advertising agency, has conducted its first multipurpose television test buy, leveraging the new Videa programmatic TV platform as a way to drive awareness and traffic to the PGA TOUR Superstore, which opened in Birmingham, Alabama on June 6th. The regional execution is the first for Videa’s re