STUDY: Media Companies Are Concerned About Their Ability To Deliver Audience Through New Media Channels

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PEARL RIVER, N.Y.--(BUSINESS WIRE)--Active International, the largest global independent corporate trade company, today released results from its study examining how media executives are adjusting their business models to accommodate the rise of new digital, mobile and social (DMS) advertising channels. The report, Operating in Today’s Media Marketplace, is available for download at www.activeinternational.com/2015MediaReport. The study reveals that nearly three-quarters of media executives (71

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