HERSHEY, Pa.--(BUSINESS WIRE)--The Hershey Company (NYSE: HSY) announced today that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins Hershey from Capital One Financial Corporation where he served as Senior Vice President, Brand Marketing, and prior to that, Chief Marketing Officer for Capital One Bank. “Peter is a seasoned marketing leader who has the skills, experience and proven track record to continue to ev