--(BUSINESS WIRE)--West Elm: What:     Brooklyn, NY-based home furnishings retailer West Elm will open its ninth New York store in Rochester on Thursday, July 23, 2015 at 10:00 a.m. The 10,600-square-foot store will open at Culver Road Armory with West Elm’s fall assortment and suite of complimentary design services. Crafted goods from seven New York-based artists and makers will be featured as part of West Elm’s LOCAL initiative.   To celebrate the opening, West Elm has partnered with New York