LOWELL, Mass.--(BUSINESS WIRE)--Showcase Cinemas Lowell today announced a full-scale renovation project, to be completed in late fall 2015. The exciting development will include fully customizable recliner seating, a state of the art lobby bar, a renovated concession and box office, and the addition of an XPlus auditorium. The theatre will also be rebranded under the flagship Showcase Cinema de Lux brand. After the renovation is complete, all 14 auditoriums will feature stadium seating with ful