CHICAGO--(BUSINESS WIRE)--From being dubbed the most self-absorbed generation ever and rejecting “traditional” life paths to being tethered to their mobile devices, there have been endless generalizations made about millennials. The latest research released by IRI™ examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye. To truly grasp this diverse generation, IRI is cate