IRI, Georgia-Pacific and The Family Room to Discuss the Evolution of the Millennial Path to Purchase at the GMA Leadership Forum

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--(BUSINESS WIRE)--IRI: WHO:   Laura Knebusch – Senior Director, Shopper Insights & Marketing, Georgia-Pacific George Carey – CEO and Founder, The Family Room Strategy Group Robert I. Tomei – President, Consumer & Shopper Marketing, IRI™   WHAT: During their Grocery Manufacturers Association (GMA) Leadership Forum presentation, “Millennials’ Changing Path to Purchase: Navigating the New Realities of Millennial Family Decision Making and Their Evolving Shopper Journey,” Laura Knebusch, G

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