LONDON--(BUSINESS WIRE)--Dr. Martens, the iconic British footwear brand, has entered into a three-year partnership with Sailthru, the leader in driving customer lifetime value through personalisation, to transform the customer experience as part of its total direct to consumer focus. The company is currently focusing on expanding and improving its approach to ecommerce. Dr. Martens – most famous for its iconic 1460 8-eye boots – prides itself on individuality and with its refreshed customer foc