Shiseido's Social Business Model in Bangladesh Recognized as Initiative of "Business Call to Action (BCtA)" Led by United Nations Development Programme

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TOKYO--(BUSINESS WIRE)--Shiseido's activity in Bangladesh to improve social status and lifestyle of rural women by skincare products was recognized as "Business Call to Action*1 (hereinafter, "BCtA")" led by the United Nations Development Programme (UNDP). This is the first time for an Asian cosmetic company to be recognized. In this activity, for rural Bangladesh women with relatively low income, Shiseido has been introducing skincare products ("Les DIVAS"*2), which were developed specially fo

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