PubMatic Introduces Next Generation Discovery and Planning Console for Buyers

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REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the marketing automation software company for publishers, today announced the launch of its second generation Media Buyer Console. New functionality enables buyers to quickly discover qualified inventory across all available formats and channels in private marketplaces (PMPs). Benefits include: Featured OffersMuch like a storefront, the Media Buyer Console 2.0 dashboard proactively surfaces seasonal and featured offers empowering buyers to quickl

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