Western Union Improves Customer Loyalty with Syniverse Mobile Engagement

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TAMPA, Fla.--(BUSINESS WIRE)--Syniverse’s Mobile Engagement solution is enabling Western Union® to enhance its customer loyalty program by leveraging mobile to help drive better engagement with points redemption. The solution provides the financial institution with the capability to send reward redemption offers for opted-in customers to fulfill by simply replying to a text message (reply-to-redeem). It also allows those customers to check their point balances and to redeem eligible rewards by

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