IRI’s Larry Levin and Steve Collins to Discuss New Shopper Trends at Two Upcoming Conferences

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--(BUSINESS WIRE)--IRI: WHO:   Larry Levin, Executive Vice President, New Solutions, IRI™ Steve Collins, President of Retail, IRI   WHAT: Larry Levin will speak about new shopper trends at two different conferences the week of Sept. 28. At the Prepared Foods’ New Products Conference, Levin’s talk is titled, “Seven Deadly Sins in New Product Development: Why New Products Fail,” focusing on the activities that most often cause CPG manufacturers to stumble. Later that week, Levin will be joined by

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