(PRLEAP.COM) September 18, 2013 - When Annabelle's Wigs founder Claire Pateman wondered how best to celebrate the ever evolving looks of Amy Childs nothing fitted the bill better than a brand new photo shoot for Amy's hairpiece collection. AW's collaboration with Miss Childs in 2012 resulted in an exclusive range of five striking hairpieces taking its cue from Amy's own style: Amy – seriously wavy high crown half wig extension, Amber – long and straight half wig with a kick out, Crystal – long wavy ¾ hairpiece extension, Ruby - 2013's ubiquitous bun, and Sapphire – a clever multi-functional clip claw ponytail.

Gathering her styling team (photographer Chris Giles and M.U.A. Amy Prifiti) together for the project, Claire's vision was a sophisticated and ultra-glamourous shoot bringing together Amy's clothing range and her hairpieces. Claire comments "I was completely impressed with Amy's hard work ethic when we first met so thought it would be a fun day for us all. It is such a joy to work with people able to focus on the job at hand it almost seems wrong to call it work! We are thrilled with the outcome and hope Amy's fans love it as much as we do."

Surprisingly it has only been three short years that Amy Childs has been gracing our television screens and magazine covers, following her exposure from the hit reality show T.O.W.I.E. Amy has capitalized on her success with astonishing alacrity, this no doubt goes some way in explaining her success story, however her business acumen and sexy style cannot be ignored in this winning formula. Essex's favourite export has not only weathered the economic downturn, she has been positively thriving!