MUNICH, GERMANY, July 19, 2014 /24-7PressRelease/ -- The German start-up Brand a Trend GmbH acquires the internationally successful games developer Red 5 studios as a new client for their business software. The high performing content-analytics software SUMMICS will optimise forum and product management of the developer of the Massive Multiplayer Online Game (MMOG) "Firefall" from now on.

"Firefall has a huge, thriving community, and SUMMICS allows us to get real insights on their thoughts about the content we're putting out to the world. SUMMICS is a Community Management game-changer", says Brandon Felczer, Lead Community Manager for Firefall at Red 5 Studios.

SUMMICS is the state of the art solution in the field of mega communities, mega forums, data management and data analysis. By using SUMMICS' automatized forum analysis, both administrators and community managers obtain a detailed sentiment analysis in topics and user-behaviour within their mega community. Therefore the integrated software solution provides precise access to all essential insight on member's wishes, signs and signals.

About Brand a Trend:The Brand a Trend GmbH, located in Heidelberg, was founded in 2012. Brand a Trend develops automatized solutions in the field of mega-communities, mega forums, data-management and data-analysis, personalized for their client's individual business-processes. Together with their cooperation partners, Brand a Trend also offer Business Content for various systems and tasks. This way, clients gain bundled know-how in addition to high class evaluations, situating them one step ahead of the market. For further material and information on Brand a Trend GmbH and the offered services please visit the official website http://www.brandatrend.com