ATLANTA--(BUSINESS WIRE)--Atlanta-based management consultancy, Brand Velocity, announced today the formation of its financial services practice, created to provide strategic project leadership and change management to organizations in the payments, banking and financial services industries.

“We are thrilled with this extension of our firm into the financial services world and look forward to helping banks and payments organizations reinvent their enterprises to create lasting value”

Steve White is the Managing Director of the new practice. His background includes over 30 years of management consulting experience―including serving as the Partner-in-Charge of Ernst & Young’s Financial Services consulting practice in the East region, spanning nineteen states from Maine to Florida. During his corporate career in financial services Steve has worked with many of the largest banks in the country, has provided consulting services to most of the major players in the card-payments industry, and he has provided consulting services to Fortune 500 companies in Europe as well as South and Central America. Steve can be contacted at swhite@brandvelocity.com.

Joining the practice as Vice President is payments industry expert, Cynthia Bailey. Her background includes over 20 years of experience in the electronic payments industry – working with banks, payments processors, acquirers, Independent Sales Organizations and more. With experience at the start-up, IPO and Fortune 500 company stages, Cynthia most recently spent the past 14 years as the Editor-in-Chief and Managing Publisher of Transaction World Magazine, a monthly payments publication she co-founded in 1999. Cynthia can be contacted at cbailey@brandvelocity.com.

“We are thrilled with this extension of our firm into the financial services world and look forward to helping banks and payments organizations reinvent their enterprises to create lasting value,” says Brand Velocity CEO, Jack Bergstrand.

About Brand Velocity, Inc.

Brand Velocity (BV) is a consulting firm that helps organizations design and implement critical business initiatives. By applying many of legendary writer, consultant and educator Peter Drucker’s principles, in conjunction with the Drucker Institute, BV works with clients to more successfully reinvent core capabilities and improve results. BV has pioneered a superior way to help clients, including the use of small teams of senior consultants instead of large teams of junior people. Thanks to this approach, BV is able to help companies change in ways that are better, faster and less expensive than the conventional consulting model. For more information, visit www.brandvelocity.com.

Velocity is our brand. Reinvention is our purpose.