DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/knhns3/global_digital) has announced the addition of the "Global Digital Economy - The Buoyant E-Commerce and M-Commerce Markets" report to their offering.

Industry Conditions Create Perfect Recipe For E-Commerce And M-Commerce To Thrive

Recent industry and economic conditions have been a challenge to the telecoms operators - however in contrast these same industry conditions have provided the perfect recipe for digital e-commerce and m-commerce to thrive. From the rise of Over-The-Top (OTT) services and app stores offering more digital channels for e-retailers to reach audiences; to the growth of smart phones and improved infrastructure - all mixed with consumers willingness to seek cheaper and broader retail options; the e-retail sector is finally coming into its own.

Demonstrating this buoyancy, in 2013 well over $1 trillion will be spent worldwide. E-commerce offers more than just cheaper alternatives for consumers; it provides a larger pool of products stretching beyond geographical boundaries; the ability to browse extensively, compare prices and shop from home. However while it is B2C e-commerce that seems to attract much of the global media attention; it is important to acknowledge that it is actually B2B spending that holds the largest market share of e-commerce spending with over $12 trillion spent worldwide in 2012.

The rising popularity of smart phones and uptake of tablets, along with improved mobile infrastructure has been a key driver to the rise of mobile commerce. Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks - convenience. The enormous success of smart phones is linked to the large range of available apps and increasingly commercial models are being linked to these apps - which will result in further spectacular growth in m-commerce.

The Mobile Location-Based Services (MLBS) sector has evolved and the full potential of this technology is starting to be revealed. Advertising, travel, weather, vehicle tracking and accessing local business information are just of the other applications for LBS. The sector will continue to evolve as handsets with smarter capabilities, new apps and user interfaces permeate the market. This technology will also be included in the broader concept of The Internet of Things and Machine-to-Machine (M2M) developments.

Publication Overview

This annual report is a valuable resource of information on the global development of e-commerce and m-commerce and incorporates key insights, statistics, examples and trends.

The report explores some of the larger issues surrounding the rise of Over-The Top (OTT) services and provides insights into e-payments, e-banking, entertainment apps, mobile location based services and digital advertising. The report includes regional information across North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Subjects covered include:

- Industry transformation, Over-The-Top services and the digital economy;

- Global e-commerce, e-payment and m-commerce markets;

- Global mobile location based service insights;

- Global mobile and digital entertainment;

- Global digital advertising and marketing;

- Regional overviews for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

For more information visit http://www.researchandmarkets.com/research/knhns3/global_digital

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