SOUTHINGTON, Conn.--(BUSINESS WIRE)--Pilgrim Furniture City has partnered with Genesis Financial Solutions to offer Genesis Credit financing. The Genesis second-look financing program allows customers with less than perfect credit access to Pilgrim’s quality furniture.

“In the few short months that we have partnered with Genesis, they have proven to be an integral part of growing our business,” states Mike Albert, President of Pilgrim Furniture City. “The Genesis Credit program is easy-to-use and this has allowed Genesis to succeed where other previous providers have not been able to.”

Genesis Credit is offered at all four of the company’s locations throughout Connecticut. In addition to providing a financing product that looks and feels like their prime lender, the program promotes repeat purchases that helps foster customer loyalty.

“Genesis is deeply committed to meeting the needs of Pilgrim’s underserved customers,” says Bruce Weinstein, CEO of Genesis Financial Solutions. “It’s an honor to work with Pilgrim and to offer affordable financing for their non-prime customers.”

About Pilgrim Furniture City (www.pilgrimfurniturecity.com)

Committed to quality merchandise, reasonable prices, and exceptional customer service, Pilgrim Furniture City opened their first store in 1961 in Bristol, Connecticut. Currently, Pilgrim Furniture has four superstore locations totaling more than 280,000 square feet of floor space.

About Genesis Financial Solutions (www.genesis-fs.com)

Genesis Financial Solutions, Inc. provides access to financing to consumers with non-prime credit through partnership with educational institutions, retailers, and healthcare organizations that want to serve more customers and increase sales volume. With over 12 years of acquiring, originating and servicing consumer credit, Genesis Financial Solutions has earned a strong reputation among consumers and partners by offering attractive terms, competitive rates, and exceptional customer service.

Learn more about the company by visiting the web site at www.genesis-fs.com.