BENSALEM, Pa.--(BUSINESS WIRE)--BusinessOne Technologies, Inc., a leading healthcare business solutions company focused on managed markets, announces the launch of CognetX Market Access as its strategic market research and custom analytics division specializing in informed payer/market access, reimbursement and pull-through. CognetX Market Access provides managed markets-focused professional services and strategy consulting services to pharmaceutical/biotech manufacturers, pharmacy benefit managers, specialty pharmacy providers and distributors, and other healthcare stakeholder clients.

Bradley K. Kozar will serve as President of CognetX Market Access. Kozar previously founded MediMedia Managed Markets, L.L.C., and headed the payer marketing and communications agency for sixteen years before selling it to MediMedia U.S.A./Vestar Capital Partners.

“Brad’s leadership, combined with his extensive managed care, pharmaceutical marketing and agency experience, enhances BusinessOne’s ability to provide robust professional services such as market research and strategy consulting in tandem with the company’s industry-leading market access data assets and business solutions,” said James A. Barone, BusinessOne Technologies President and CEO. “CognetX Market Access extends BusinessOne’s reach in the marketplace by offering clients a full suite of complementary, customized product lifecycle solutions focused on increasingly complex managed markets.”

CognetX Market Access’s competitive intelligence solutions encompass qualitative and quantitative market research, custom analytics, and strategy consulting aimed at optimizing access and reimbursement for clients’ products.

“The ability to leverage CognetX Market Access’s professional services with BusinessOne’s managed markets data assets provides clients with full-service business solutions built on both organizations’ unsurpassed managed markets expertise and client-focused relationships,” said Kozar.

BusinessOne Technologies and CognetX Market Access have offices in Basking Ridge, N.J., and Bensalem, Pa.

About BusinessOne Technologies, Inc.

BusinessOne Technologies collects and integrates data to provide creative solutions, competitive insights and strategic direction to life sciences companies that need market intelligence to optimize product access. From pre-launch to post-marketing, BusinessOne delivers unique market perspectives through custom reporting and direct on-line access to integrated managed markets data, including formulary, drug coverage policy detail, benefit design, reimbursement, demographics and utilization at the plan and physician level. To learn more about BusinessOne Technologies, please visit www.businessonetech.com.

About CognetX Market Access

A division of BusinessOne Technologies, a leader in market access data solutions, CognetX Market Access provides managed markets-focused market research, custom analytics and strategy consulting services to life sciences and healthcare clients. Aimed at optimizing product access and reimbursement, the company’s solutions address the entire product lifecycle from development through pre-launch, launch and post-launch, as well as managed markets and industry trends. To learn more about CognetX Market Access, please visit www.CognetX.com.