CHICAGO--(BUSINESS WIRE)--Performics, the full service performance marketing network within ZenithOptimedia, has hired Joe Reinstein, former senior strategist within the Obama administration. As executive vice president of integrated services, Reinstein will oversee the agency’s pivotal planning & insights, business development and marketing practices and will report into Scott Shamberg, Performics’ U.S. president. Reinstein’s political background is a departure from the norm in an industry