Vouch Study Reveals Shifting Societal Norms in America: Lending to Friends Family No Longer Taboo

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SAN FRANCISCO--(BUSINESS WIRE)--Be prepared to dispel the belief that friends and family shouldn’t talk about finances. According to the results of a nationwide online study commissioned by the world’s first social network for credit, Vouch, and conducted by Harris Poll in June among 2,024 U.S. adults, nearly 3 in 4 Americans would gladly lend money to friends and family. Not surprisingly, millennials ages 18-34 lead the pack with 84 percent responding they would lend money to friends and famil

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