NEWARK, N.J.--(BUSINESS WIRE)--If you think getting into college is difficult, try figuring out how to pay for it. Working out how to cover the cost of college is a daunting process, but families willing to invest the time and energy can develop a strategy that will not break the bank or jeopardize either the parents’ or student’s long-term financial well- being, according to a white paper released today by Prudential Financial Inc. (NYSE: PRU). The white paper, “Paying for College – A Practica