DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/gvgbkf/the_rise_of_the) has announced the addition of Javelin Strategy & Research's new report "The Rise Of The Mobile-First Consumer - And What That Means For Banking" to their offering. The move to mobile is happening faster than anticipated and profoundly changing banking in fundamental ways. Almost 1 in 4 primary bank customers currently claims to be mobile first, that is, he or she primarily uses