DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xnbr8j/migrating_to_emv) has announced the addition of the "Migrating To EMV: The (Not So) Final Countdown" report to their offering. With the long-awaited fraud liability shift just around the corner, the entire U.S. payments industry is actively (if not enthusiastically) preparing for the transition to EMV. While that preparation will yield a more robust and secure payments infrastructure in the long run