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Displaydata Research: Price is the Number One Reason Why Shoppers Don’t Buy in the Store

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ATLANTA--(BUSINESS WIRE)--Getting the price right is a challenge in all channels, but the popularity of consumer price transparency—combined with the increasing speed and frequency of retailers’ price changes and promotions—makes it almost impossible for a retail brick and mortar store to keep up the pace. As a result, consumers have much lower levels of customer confidence in store prices compared to online prices for the same merchandise. According to a new survey from Displaydata: 42% of U.S

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