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AXE® Launches White Label, A New Line of Refined Grooming Products to Help Guys “Feel Their Finest”

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ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and sleek new packaging for today’s multi-faceted, sophisticated guy. This new line addresses the evolving needs of men - 71 percent of guys agree that it’s important to look good physically in order to succeed professionally and personally**. AXE has always been about bringing confidence to life in d

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