MIAMI--(BUSINESS WIRE)--As the official burger of the NCAA and Final Four®, the BURGER KING® brand is back for the second year in a row hailing Madness Your Way™ during NCAA® March Madness®. Following the successful “Watch Like a King” campaign last year, the BURGER KING® brand is continuing its NCAA partnership with a dedicated TV campaign and on-site activations during the NCAA Final Four in Indianapolis. This year, the BURGER KING® partnership features college basketball legend Kenny Smith a
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