LONDON--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalisation, will be taking the stage at eTail Europe 2015 on 22nd June 2015. Co-presenting with Maya Moufarek, CMO at Chemist Direct, Jeremy Bedford, VP EMEA at Sailthru will discuss the greatest challenges marketers face in delivering a personalised experience, and provide insight into how Chemist Direct is approaching their personalisation strategy and execution. eTail is a must-attend event for inno
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