NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory has released an upgrade to the “IAB Display Creative Guidelines” for public comment, an overhaul that fully embraces HTML5. The updates were developed by the IAB Display Creative Working Group, in response to ongoing IAB exploration of the benefits of HTML5 technology. The revised guidelines include major changes to key specs for the IAB Universal Ad Package (UAP) and IAB Display and Mobile Rising Stars, which address issues such as file
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