BOSTON, Nov. 4, 2013 /PRNewswire/ -- Strategy Analytics is pleased to announce the appointment of Diane O'Neill, Director, into the rapidly expanding User Experience Innovation Practice (UXIP).

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Providing consumer experience and insight into the automotive, wireless devices, connected home and digital media research areas, UXIP has experienced tremendous growth in 2013, as companies try to establish answers to the million dollar question - what do consumers really want?

"I am delighted to welcome such experienced analyst into our practice.  Diane brings with her 7 years research management experience from IHS and IMS Research," commented Kevin Nolan, Vice President, UXIP.  "Her appointment will provide timely support to the expansion of our user experience business as we continually enhance our project portfolio and capabilities through both syndicated and proprietary research," continued Mr. Nolan.

Focusing on user behaviors, motivations and interests, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences.  Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable.  Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry.

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About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

Contact: Kevin Nolan, +44(0) 1908 423 600, knolan@strategyanalytics.com

 

 

 

 

SOURCE Strategy Analytics

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