The casino gaming industry is fast-paced from many facets. From technological advancements to newer bonuses and friendly user interfaces, players are faced with new choices every day. In light of these competitive edges, customer or player retention remains the prominent factor that iGaming platforms and developers should be concerned with.
Customer retention in casino gaming refers to developers or casinos' measures or initiatives to prevent customer flight or ensure that customers keep coming back for more of their services. Customer retention is essential as it helps build gaming traffic, which may translate into increased revenues by respective slots and casinos. Besides, customer retention helps to establish a strong bond with new and prospective customers as customer loyalty is supported through a range of personalized and impersonal rewards.
While customer retention practices are mainly identifiable with specific casinos, they are not limited to these platforms. The iGaming developers like Aristocrat, Microgaming, and IGT have numerous in-built features and pokies’ reward systems that ensure players keep enjoying respective gameplay.
While arguing on the subject matter' player retention,' Jeremy Smith singled out Lightning Link as one of the pokies that can paint a clearer picture of 'how to transform one-time buyers into loyal customers?
An experienced player in the industry, Jeremy Smith, is a senior business project manager at FreeslotsHub and commands immense influence among his professional peers. As a link building specialist, his day-to-day duties include planning, strategizing, and the eventual implementation of the link building approaches and methodologies that scale up its visibility across search engines. With an MA in Marketing from Westminster University, Smith is an expert in Search Engine Optimization copyrights.
Jeremy highlights one slot game, among others, with colossal traffic potential and unparalleled customer loyalty. It is Lightning Link pokie - an exciting game that consists of 4 themes all folded into one application. Players have the Happy Lantern that comes with a Chinese Theme, Magic Pearl with an aquatic orientation, Sahara Gold edition with a desert theme, and the High Stakes game, which immerses the player deep into the rich life of Las Vegas. This is a strategy that Aristocrat has used to rope in more players as the pokies are introverted and diverse. Although themes are different, the gameplay basics are standard, and the steps leading to wins are equally the same. It is probably why the Lightning Link slot's app is highly rated (4-star) in Google Play Store with over 76 782 reviews and 1,000,000+ installations of its current version, 5.11.0.
Having compared Lightning Link pokies online real money Australia no deposit with other slot games, here is Jeremy Smith's justification as to why it remains the best online pokies for real money. The possibility to win real money with no download required is a factor Aristocrat leveraged so well. Besides, players can enjoy the free sign up bonus, including no deposit rewards on the game across casinos.
Here is Jeremy's take on why Lightning Link is likely to retain players over the years.
The 1st Impression
Players' initial perceptions will determine whether they will play the slot repeatedly or not. Going by the 2015 Localytics data, up to 58% of app users transform into inactive users within 30 days after interacting with the app. To avoid this, Aristocrat developed this game with an electrifying interface that is easy to use. With four different themes, the slot is well-lit, while graphics are immersive. If you opt for the Happy Lantern Chinese-themed poker machine, you will be welcomed with a massive Chinese Dragon which doubles up as the high paying symbol and the main mascot of the game.
Active Social Community
By any parameter, Lightning Link pokies enjoy a more expansive and active social community. In the modern information age, products' presence in social media pages is a factor that contributes to whether such a product is successful or not. An active social community helps reach your prospective clients with ease. These clients further widen the net by sharing links with significant others. Lightning Link has over 1,000,000 installations from the Play Store. Its official Facebook page enjoys over 89,000 likes. At the same time, keen followers keep on visiting it to get the latest updates of new releases, including the latest Tiki Fire and Raging Bull editions.
Functional User-Interface
Though this is connected to the first reaction, it stretches to cover the last impression. This game has a rightly placed coins button and an auto button that helps the player set the maximum number of spins at once. The pokies are accessible both as an instant play through flash players or the app. It is this diversity that players look for.
Daily Rewards with Comprehensive Bonus Systems
Bonus systems and the reward schemes will determine the likelihood of players returning to a particular game. Nowadays, developers are encouraging players to try out their games with properly structured bonuses. Aristocrat's Lightning Link has numerous bonus features that are meant to retain players. For instance, The Hold and Spin feature rewards the player with diverse free spins. If you get six pearl symbols, you get three free spins. The feature is retriggered until all the slots are filled with pearls. During a single spin, the player wins the jackpot.
Remind Yourself with Push Notifications
Push notifications are considered some of the most creative tools in linking up with other players. They help the developer to send messages to players with a request to review or rate specific slots. It is an avenue used to remind players that it is their time to play or inform them of the new features added. With Lightning Link, push notifications have been effectively used as the game has 1,000,000+ plus installs, over 4.1-star ratings, and over 76,000 reviews.
Replayability and Updates
The playability of the slot machine should be highly considered if you want to retain players. They should not struggle to come back for your game. It is why it is imperative to objectively monitor the customers' feedback and upgrade pokies with necessary updates. Even so, these updates should not require extra or unnecessary plugins. This is a trick that Aristocrat has mastered so well. From the Lantern Pearl game, there are several updates of the last three editions (Tiki Fire, Wild Chuco, and Raging Bull).
Challenge Players and Give In-Game Achievements
The fact that slots attract players from different backgrounds and other skills should inform the developer to create a game that suits them. By creating a challenging pokies game, it will likely quench the thirst from different perspectives. In-game achievements or gamification features will keep players coming back to test their skills. In Lightning Link, this is made possible through the magic pearl symbol. By landing at least 6 of these symbols, they get three free spins. Skillful players can go further to retrigger the feature in a bid to fill all the slot positions with pearls and stand a chance of winning the huge slot's jackpot prize.
Be Honest
Honesty, whether in gaming or other industries, is earned. It is a culture of remaining true to every person’s values and giving exactly what they promise. Players are likely to come back for more spins on a game that pays out what it strictly promises in the paytable. In Lightning Link, the idea of honesty is personified. Across the reviews, it is hard to find any player complaining of the machine's dishonesty. Besides, the machine's RNG is beyond human manipulation and promises the fairest results.
Engage in Social Responsibility
It is a perfect way of engaging the brand or game with the public or players. They feel you are part of the journey towards a better living or life. Social responsibility activities put the player in a position to communicate that pokies are not only profit-motivated but have a human element in them. It is a way of giving back to loyal clients who have helped keep brand standing. With the Lightning Link slot, social responsibility is alluded to through Aristocrat's numerous responsible gambling initiatives through the slot machine. For example, in some casinos, there are self-exclusion measures to limit expenses on the game. You can also specify the play limits through pop-ups informing you of spinning session duration; hence log out if you so wish.
Let Users Share Ideas
In this case, you should let players share their feelings and attitudes towards the game. Having interacted with the slot, they must report back what they are happy or unhappy with. Never be tempted to gag users who give negative feedback on the product. Take this as advice to step up the game. Although you cannot satisfy all the players, pick the 'most complained of feature' and try to find a workable fix. This is exactly what Aristocrat designers choose from the Facebook feedback and the Google Play Store reviews in the Lightning Link slot machine. All successive versions or editions of the slot improve the previous one with keen consideration of shared user ideas.
