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61 Why a Bottom-Up Approach to PR Might Be Your Best Bet Australian Business 395
62 What is the Journalist You’re Pitching Most Interested in Right Now? Australian Business 429
63 Understanding Why Journalists Want What They Want Australian Business 357
64 The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement Australian Business 409
65 One Strike and You’re Out if You Make This Deadly Media Relations Mistake Australian Business 377
66 Is Your Track Record of Lame Pitches Killing Your PR Efforts? Australian Business 381
67 HARO Isn’t Your Only Tool For Finding Journalist Requests Australian Business 527
68 Does Your Press Release Pass the Scan Test? Australian Business 523
69 Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt? Australian Business 344
70 Writing Contributed Articles for PR? It’s Not About You. Australian Business 340
71 Trying to Pitch Yourself as an Expert? Be Likeable. Australian Business 420
72 Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter Australian Business 374
73 Do You Have the Time for a PR Firm? Australian Business 465
74 A New Approach to Guest Blogging Australian Business 362
75 Hopping on Trends: Good or Bad in the Long Run? Australian Business 432
76 Going with Your Gut Feeling in PR Australian Business 383
77 Why PR Has Taken the World By Storm Australian Business 406
78 Cultivating Interest Online Takes the Right “Ingredients” Australian Business 434
79 Finding Your Fans on Reddit Australian Business 463
80 Don’t Let Your Press Release Die in Obscurity Online Australian Business 349

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