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61 Why a Bottom-Up Approach to PR Might Be Your Best Bet Australian Business 443
62 What is the Journalist You’re Pitching Most Interested in Right Now? Australian Business 480
63 Understanding Why Journalists Want What They Want Australian Business 407
64 The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement Australian Business 442
65 One Strike and You’re Out if You Make This Deadly Media Relations Mistake Australian Business 416
66 Is Your Track Record of Lame Pitches Killing Your PR Efforts? Australian Business 414
67 HARO Isn’t Your Only Tool For Finding Journalist Requests Australian Business 582
68 Does Your Press Release Pass the Scan Test? Australian Business 562
69 Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt? Australian Business 395
70 Writing Contributed Articles for PR? It’s Not About You. Australian Business 387
71 Trying to Pitch Yourself as an Expert? Be Likeable. Australian Business 457
72 Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter Australian Business 404
73 Do You Have the Time for a PR Firm? Australian Business 513
74 A New Approach to Guest Blogging Australian Business 407
75 Hopping on Trends: Good or Bad in the Long Run? Australian Business 467
76 Going with Your Gut Feeling in PR Australian Business 416
77 Why PR Has Taken the World By Storm Australian Business 437
78 Cultivating Interest Online Takes the Right “Ingredients” Australian Business 471
79 Finding Your Fans on Reddit Australian Business 515
80 Don’t Let Your Press Release Die in Obscurity Online Australian Business 383

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