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David Aaker in Shanghai Explores the Six Big Brand Principles that Drive Business Success

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SHANGHAI, CHINA - Media OutReachSeptember 22, 2014 -David Aaker, who is considered the "father of modern branding" and is vice chairman of Prophet, a new breed of strategic brand and marketing consultancy, visited Shanghai today and met with key decision makers and marketing professionals at AmCham Shanghai and then later at CEIBS to

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