How do wealth and culture affect the international success of a new product, especially for those nations that have to wait? According to a new study in the Journal of International Marketing, national wealth and cultural characteristics such as individualism play a large part in citizens’ enthusiasm and patience for new products.
Read more http://www.alphagalileo.org/ViewItem.aspx?ItemId=148094&CultureCode=en
| < Prev | Next > |
|---|
