Unless you’re just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints get a lot more attention from other consumers but may not be taken seriously by businesses.
Read more http://www.alphagalileo.org/ViewItem.aspx?ItemId=149005&CultureCode=en
< Prev | Next > |
---|