NEW YORK, /PRNewswire-iReach/ -- Celebrities like Ciara, Jim Jones, Pauly D and Slick Rick are known for their high expectations in jewelry. Much goes into their lavish and personalized pieces and they turn to jeweler Avianne & Co. for the best.

(Photo: http://photos.prnewswire.com/prnh/20130923/MN84787)

Many of celebrities' custom-designed pieces stem from an idea or passion that they have that is turned into reality after meeting with a jewelry designer. People dream of having a custom-designed ring, necklace, chain or earrings and yet don't fully understand all that goes into the more intricate pieces.

"Patience is key," said Avianne & Co. President Joe Aranbayev. "We want to create the best quality piece for you, based on your design. The more complex the design, the longer a piece may take to perfect."

For Avianne & Co., the average time to create a piece could be as little as seven business days. However, the company has had some intricate designs and pieces take a month to complete, due to the complex nature of the work.

One such complex method is a micro pave setting, where diamonds are placed so closely together they are actually "kissing each other." Avianne & Co. has two talented micro pave setters in-house to complete micro pave settings. This method is often used on the curve of a cuban link chain – similar to one that Birdman recently purchased.

Jewelry designing is an art form and many people and celebrities take pride in their pieces.

"We have seen cases where even the toughest chains and bracelets become damaged by people being overly active with their jewelry," said Aranbayev. "We are always a bit sad to see such works of art damaged by careless activity."

Much goes into a custom-designed piece, including the wearer's personality. Recently, Avianne & Co. designed a piece for rapper Lil Wayne that was a skateboard pendant with moveable parts.

"If you can dream it, then we can make it a reality," continued Aranbayev.

Avianne & Co. has a complete site dedicated to helping you create your own custom-designed piece. Options range from uploading your drawn design to searching other pieces for inspiration.

When designing a custom piece of jewelry, look at other bodies of work that the jewelers display. It can show their passion for a unique piece.

In Manhattan's famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999 and Avianne & Co. has since built a reputation for custom and high-end pieces including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam'Ron and Nicki Minaj, and those pieces are featured in major news outlets including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America's NYC Diamond District. Avianne & Co.'s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit www.avianneandco.com or call 888-243-4344.

For additional information, interview and image requests, contact AxiaPublic Relations at 866-999-2942, ext. 700.

Media Contact: Marjorie Comer, Axia Public Relations, 866-999-2942, mcomer@axiapr.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Avianne & Co.