LOS ANGELES--(BUSINESS WIRE)--Celebrities, trendsetters and fashionistas alike in Los Angeles and New York are getting the first glimpse of 138 Water this week, as select retailers in the two cities begin to offer the new brand of premium fashion water. 138 Water is the first fashion water that is packaged in 8 different bottle colors, allowing consumers to complement their style or mood with their water.

138 Water is now available at select specialty food and beverage retailers and fashion boutiques in Los Angeles and New York. It is expected to be in several national food and mass-market chains by mid 2014.

“Millions of people across the country walk around for the better part of the day and evening with a bottle of water, so we felt it was the right time to introduce the first fashion water that plays into an individual’s sense of style,” said Thibault Mauvilain, co-founder of 138 Water. “Just like mobile phones have become a fashion accessory, we feel the same will be true of water.”

The name 138 Water comes from the meaning of the three numbers. 1 stands for unity, 3 for trinity and 8 for infinity. The urban dictionary defines 138 as “I Love You” based on 1 meaning, 3 words and 8 letters. The brand is for people who love water, fashion, color and choices.

138 Water is a premium, purified drinking water that is processed using reverse osmosis, carbon and micro filtration and is UV and ozone treated with electrolytes added to ensure a crisp, clear taste.

The product is packaged in 1-liter (33.8 oz.) bottles in a variety of fashion colors: Cool Blue, Leave-Me-Alone Black, Pretty in Pink, Sunshine Yellow, Funky Purple, Sexy Red, Going Green and Orange You Glad We Made Orange. 138 Water is sold both individually and in six-packs of each color. The manufacturer’s suggested retail price is $1.99 per bottle. Bottles are constructed of 100 percent recyclable BPA-free plastic.

138 Water is exclusively manufactured by The Clairvoyance Group, a consumer lifestyle company based in Los Angeles. More information is available at www.138Water.com. Images and press information are available at www.138WaterEPK.com.