
BEDFORD, Mass.--(BUSINESS WIRE)--Visicom, a leading global mobile Sales Force Automation (SFA) and Direct Store Delivery (DSD) software provider for the CPG industry has been rated in the Gartner’s newly published report: "Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2013".
Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2013 is a research published on 6th September 2013 by Gartner, profiling the market of sales automation in the consumer goods industry and its leading vendors. The report focuses on the abilities of vendors to deliver adequate solutions while focusing on new areas such as Retail Activity Optimization, which uses advanced analytics to send the field force to the locations that will yield the greatest return on their time and efforts. Visicom, who believes this to be an area of strength, has begun to offer this new functionality to its clients. The report goes on to encourage CPG companies to focus on functionality, such as guided selling, analytics and ergonomics and automating paper-based options for taking orders, auditing in-store conditions or managing assets – all areas where Visicom excels. The report, written by Dale Hagemeyer, the senior Gartner Analyst who focuses on the commercial functions (sales and marketing) within the life sciences and consumer goods industries, rated vendors on many criteria including, Market Understanding, Delivery Flexibility, Solution Completeness, Configurability.
Jozef Sovcik, CEO of Visicom: “We believe the rating we currently obtained from Gartner proves that we are a global company with a robust product which is already driving the sales for some top CPG companies. Our commitment to continuously invest into R&D will only strengthen our position”
About Visicom
Visicom is an innovative global provider of mobile software solutions for sales organizations (Sales Force Automation “SFA”) covering Presales, Merchandising and Direct Store Delivery (DSD). As a result of extensive technology portfolio and experience in developing, deploying and managing mission-critical business applications, Visicom SFA and DSD solution is currently used by over 12,000 of field sales professionals from the top CPG companies in the world.
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