LOS ANGELES--(BUSINESS WIRE)--Noah Falstein, Chief Game Designer at Google, Trip Hawkins, Founder of Electronic Arts, and Peter Marx, Chief Innovation Technology Officer of the City of Los Angeles; will deliver keynote speeches at the fourth annual Serious Play Conference (SPC) Tuesday – Thursday, July 22 – 24 at USC in Los Angeles.

Falstein will talk about how new technologies will soon revolutionize development of new games for training, health and education. A professional game developer since 1980, Falstein was an early hire at LucasArts, 3DO, and Dreamworks Interactive. He freelanced for 17 years on entertainment and serious games before joining Google in 2013.

Hawkins will discuss how to architect and develop an effective educational game as well as integrating assessment tools. Hawkins is now the CEO of Ifyoucan, and has launched an educational adventure game that provides social and emotional learning (SEL).

Marx’s appointment as CTO for Los Angeles was a precedent-setting move on the part of the city. Mayor Eric Garcetti has challenged him to create an urban environment where technology in serious games and applications dramatically changes the way people learn and live.

Serious Play Conference is a leadership gathering where senior game designers and stakeholders share their experiences developing serious games in the corporate, military, education, museum, and games for good sectors in an effort to push the performance of game-based learning.

To register to attend the Serious Play Conference, visit: http://www.seriousplayconference.com/attend/register/

For more information, visit the conference site: www.seriousplayconference.com

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