LONDON, Canada--(BUSINESS WIRE)--Adopting the same philosophy as our true multi-vendor self-service software, Phoenix Interactive has created the ultimate Retail Branch Banking transformation software: Xpression™. This all-in-one solution merges the physical complexities and variations of self-service automation in Retail Branch Banking with the intricacies of a seamless and humanized customer experience.

“We’ve watched the industry as it grapples with transaction migration. We’ve witnessed customer behavior where they walk directly past the ATMs in the branch lobby and walk up to a teller to conduct relatively routine, low-value transactions. It’s a model that is broken, so we’ve defined a better way to help customers on this transformational journey on how they do their day-to-day banking. Our Xpression™ program will break the paradigms of assisted, self-service banking in the retail branch,” quoted Kyle MacDonald, Phoenix’s founder and CEO.

Xpression™ complements the in-line self-service experience with concierge capabilities, allowing your Retail Banking associates to connect in real time to assist and support customers as they complete their transactions. This assistance can be facilitated by one-on-one, proactive interaction support via portable devices in the branch or via a video/audio link that simulates the face-to-face banking experience. Only Xpression™ from Phoenix combines technological prowess with user experience and engagement to create a complete solution regardless of the hardware form factor you choose or the enterprise integration you wish to leverage.

“Effective branch transformation requires the right blend of technology, attention to the customer experience, and partnering with a dedicated team of experts,” continued Phoenix’s MacDonald, “We’ve successfully moved the needle in a variety of environments with leading Banks who have trusted Phoenix as transformation experts and their partners on this journey. We look forward to continued celebration of our clients’ success as they bring their customers closer to them through branch transformation using our Xpression suite.”

About Phoenix InteractiveSince 1987, Phoenix has pioneered many of the banking industry's most dramatic innovations, including truly independent multi-vendor ATM software, deposit automation, personalization, 1:1 marketing and – most recently – retail branch banking transformation. We set the standard for best practices in the self-service industry by creating enterprise-wide solutions that represent a seamless fusion of technology and customer experience.

For more information, visit www.phoenix-interactive.com.