LONDON--(BUSINESS WIRE)--Intelligent Energy Holdings plc (LSE:IEH), the energy technology group, today announced the UK retail launch of Upp™ – the portable power solution driven by a hydrogen fuel cell to power up USB-compatible devices.

The Upp is now available at Apple Stores across the UK and can also be ordered from the Upp website: BeUpp.com. The starter pack, consisting of an Upp fuel cell and Upp Cartridge, has a recommended retail price (RRP) of £149. Once the reusable cartridge* is empty, a customer simply exchanges it for a replacement cartridge (RRP of £5.95).

Upp is the next generation of award winning fuel cell technology from Intelligent Energy. The company is breaking new boundaries by miniaturising hydrogen fuel cells that can deliver instant energy to USB-compatible devices, anytime, anywhere.

The hydrogen fuel cell delivers power to USB-compatible smartphones, wearable technology such as fitness bands, portable speakers, e-readers, gaming devices and digital cameras. Upp powers devices at the same speed as plugging into a wall socket. Also flight friendly, Upp is the perfect portable travel companion to stay powered up and connected while in the air.

Dr. Henri Winand, Intelligent Energy’s Chief Executive Officer, said: “Upp represents the start of the next generation of energy devices, a signal to the portable electronics market that customers are ready to adopt transformative technologies. Consumers want energy independence as the demand and reliance on portable devices accelerates.”

A full Upp Cartridge powering a smartphone can typically deliver one week’s worth of power. On average, that means 900 additional hours of standby or 32 hours of call time, 26 hours of video or alternatively an extra 40 hours of web browsing. Upp also comes with a companion app providing users with personal usage statistics, fuel cartridge exchange locations, FAQs and customer support access. The app can be downloaded from the Apple App Store (iOS 5 and higher).

* Spare cartridge (incl. fuel) can be purchased for (RRP) £49.95 each

Editors’ notes

Intelligent Energy’s newly launched Upp™ - a portable power solution driven by a hydrogen fuel cell to power up USB-compatible devices - has been named a 2015 CES Innovation Awards Honoree. [Website: BeUpp.com]

About Intelligent Energy

Intelligent Energy Holdings plc is an energy technology group which develops efficient and clean hydrogen fuel cell power systems for the global automotive, consumer electronics, distributed power and generation markets – from powering zero-emission vehicles to compact energy packs for mobile devices and stationary power units for the always-on infrastructure.

Working with international companies, Intelligent Energy aims to embed its technology in mass market applications to solve the challenges of continuous power and productivity, by creating everyday energy solutions to power people’s lives. The Group’s intellectual property and expertise is based around proprietary fuel cell technologies, which are the product of over 25 years of research and development. Its patent portfolio includes more than 400 patents granted (and over 600 patents pending) across more than 300 patent families. The Group also maintains a significant body of confidential know-how and trade secrets.

With its principal facility and headquarters in Loughborough, UK, the company also has operations in India, Japan and Singapore, a commercial office in Silicon Valley, USA, and research facilities in Florida, USA. Intelligent Energy Holdings plc is listed on the London Stock Exchange (LSE: IEH).

For more information on Intelligent Energy is available at WordPress, Twitter, YouTube and LinkedIn. Or visit www.intelligent-energy.com.