MONROE, Conn.--(BUSINESS WIRE)--Victorinox Swiss Army, Inc. (VSAI) announced today the appointment of Rich Rosenfeld as Vice President of Sales for the company’s U.S.-based Timepiece business. In this new role, he will report to VSAI’s Senior Vice President of Sales for North America, Kipp Acton.

Rich brings more than 25 years of experience in leading North and South American based multi-channel sales teams, and managing national retail account relationships, for global brands such as HUGO BOSS, Movado and Bally. Rich brings his extensive sales leadership background to his role as Vice President of U.S. Timepiece Sales, where he will be responsible for leading all strategic sales efforts, including national, independent, chain and duty-free accounts relationship management, and a team of 13 regional sales directors and managers, across the Victorinox Swiss Army and Wenger Timepiece portfolios.

“Rich Rosenfeld is a tremendous asset to the Victorinox Swiss Army U.S. sales team,” said Acton. “With his more than two decades of global sales and timepiece industry experience with some of the world’s best known brands he will be an integral leader in advancing the Victorinox Swiss Army brand through strong partnerships, regional sales management and intelligent merchandising of the Victorinox Swiss Army and Wenger timepiece portfolios. We are excited Rich has joined the Victorinox Swiss Army team and we look forward to strengthening our U.S. Timepiece business under his leadership.”

ABOUT VICTORINOX SWISS ARMY

Victorinox Swiss Army’s portfolio of products represent a proud 130 year family-owned heritage of commitment to quality and innovation in both multifunctional and iconic design that withstands the test of time. The year 2014 marks 130 years of the famous Swiss Army knife; and, the 25^th anniversary of the first introduction of Victorinox Swiss Army timepieces.

Today Victorinox Swiss Army knives are indispensable to millions of ordinary people, as well as NASA astronauts, and even the militaries of more than a dozen armies around the world. And, our Swiss Army Knife has been both recognized with ‘cult’ status among knife enthusiasts, and is featured in prestigious collections such as the Museum of Modern Art (MOMA) in New York City. To learn more about Victorinox Swiss Army’s portfolio of products, including Swiss Army Knives, Timepieces, Travel Gear, Apparel, Cutlery and Fragrance, please visit www.swissarmy.com.