DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/48xddj/luxury_consumer) has announced the addition of the "Luxury Consumer Tracking Study" subscription to their offering.

The Ultimate Guide to the Buying and Spending Habits of Luxury Consumers.

A quarterly customized report about what products and brands luxury consumers are buying and how much they spend on luxuries.

In today's hyper-competitive environment, market research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. The Luxury Consumer Tracking Service is designed for luxury marketers who need to know all there is to know about their consumer market.

Launched in January 2004, and every three months thereafter, Unity Marketing has measured the pulse of the affluent consumers in a longitudinal survey of 1,000-1,200 affluent consumer households. Each quarter the Luxury Consumer Tracking Study reports what luxuries they bought during the past quarter, how much they spent, where they bought, the luxury brands they became aware of and used, and how they felt about their current and prospective financial status.

Track Future Shifts in the Luxury Market Before They Actually Start to Impact Your Business

Luxury tracking gives luxury marketers the ability to track the ups and downs in the market in real-time and discover how their target market feels about their luxury spending over the next three months. In addition to the four quarterly tracking studies, marketers also receive a year-end summary of luxury consumers' purchases and spending on four categories of the luxury market, including home luxuries, personal luxuries, automobiles and experiential luxuries.

The Luxury Consumer Tracking Service is a cost-effective way for luxury marketers to monitor their brand awareness and usage among their target market. With this data, they can hold their advertising agencies accountable for producing results among the affluent target market.

For more information visit http://www.researchandmarkets.com/research/48xddj/luxury_consumer