DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8d4h7v/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Ice Cream Market" to their offering.

Understanding Consumer Trends and Drivers of Behavior in the Italian Ice Cream Market provides an overview of the market analyzing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states and offers strategic recommendations to capitalize on evolving consumer landscapes.

- Consumers are indulging in Ice Cream for relaxation

- Ice Creams are consumed at a heavy frequency by Italian consumers

- Italian consumers seek value but are willing to pay more for indulgence

- The ice cream market will face increasing competition from frozen yogurt due to health-conscious consumers

Understanding Consumer Trends and Drivers of Behavior in the Italian Ice Cream Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Key Topics Covered:

1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix

Companies Mentioned

• Algida
• Ben and Jerry's
• Conad
• Esselunga
• General Mills
• Magnum
• Milka
• Motta
• Nestle
• Sammontana
• Tonitto
• Unilever
• Valsoia

For more information visit http://www.researchandmarkets.com/research/8d4h7v/consumer_trends

Source: Canadean Ltd