AUSTIN, Texas--(BUSINESS WIRE)--RW3 today announces a new partnership with DirectToHispanic, a multilingual full-service marketing promotions agency specializing in optimizing sales for brands specifically targeting Hispanics in the U.S. DirecToHispanic will use RW3’s applications to help protect shelf real estate, increase in-store sales and expand retail presence for all their clients.

DirectToHispanic will deploy RW3’s SmartCall application and Business Intelligence (BI) Suite across all markets this month. The company’s field reps will utilize the application’s native version on their iPad Minis, taking advantage of the rich capabilities it provides such as an offline call mode, allowing store visits to be conducted in areas with little or no connectivity. DirecToHispanic will also utilize the photo gallery, enabling users to capture, manage, and share geocoded photos with their own partners and teams. The photos will be stored in RW3’s private cloud removing the IT burden of managing storage space.

“Our primary reason for employing RW3 was to collect data, help our clients protect shelf real estate, increase sales and expand our retail presence. The RW3 technology provides a very robust sales tool that streamlines data and image collection, and provides our sales and field teams with vital information to help them build market share,” said Nery Vazquez, COO of DirecToHispanic.

The DirectToHispanic field reps will use SmartCall to sell new items, execute promotions and monitor on-shelf-availability for existing products. The team can access and analyze the data collected within RW3 BI, which will help them quickly identify areas of opportunity and be proactive in planning future activities to improve sales and share their results with their clients.

“The RW3 SmartCall live pilot was implemented in less than 60 days and has provided a clear way to streamline communication to the field organization and deliver execution results to DirectToHispanic clients,” said Bruce Nagle, CEO and Founder of RW3. “This partnership has just begun but with RW3’s innovative technology solutions and DirectToHispanic’s unique industry experience, both parties will benefit tremendously.”

About DirectToHispanic

Founded in 2004 by an ex Univision Executive; DirecToHispanic is a multilingual, full-service marketing promotions agency with years of solid and proven results. They help brands plan and create impactful programs that deliver solid ROIs and connect with the Hispanic consumer. Their rich history and experience includes working with top U.S. and Mexican brands and national retailers to generate go-to-market plans, shopper promotional strategies, trade marketing strategies, field activations and celebrity endorsements. www.directohispanic.com or info@directohispanic.com

About RW3 Technologies, Inc.

RW3 solves business challenges for Consumer Goods Organizations to optimize sales channel efficiency and productivity; ultimately increasing speed-to-shelf, expanding market share and maximizing ROI. Partners implement the InStore Execution Suite, a collection of mobile applications that fit within a variety of sales strategies utilizing brokers, a direct team or a hybrid of both. Partners also use the RW3 BI Suite, a comprehensive data analysis environment that incorporates disparate data sources and displays visual analytics to derive actionable insights for higher ROI of in-store activities and promotions. Visit RW3 online at www.rw3.com to learn more.