NEW YORK--(BUSINESS WIRE)--A new survey from the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and Precision Market Insights from Verizon reveals that men are much more likely than women to go beyond browsing and research on their mobile device to make an actual purchase via a smartphone (56% vs. 45%). According to the study, entitled “Holiday Shopping in a Cross-Screen World,” the gender difference is especially notable within the younger demographic, with three-
| < Prev | Next > |
|---|
