BOSTON--(BUSINESS WIRE)--BackBay Communications, a financial services-focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director. At BackBay, Ken focuses on strategic communications, content development and media relations. Immediately prior to joining BackBay, Ken served as a speechwriter and communications specialist in the Office of the CEO at Panera Bread LLC, a $5 billion market cap national restaurant chain, and before that w


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