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Adelphic Accelerates Programmatic Buying in Mobile

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WALTHAM, Mass.--(BUSINESS WIRE)--Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and Google Ventures. The advertising landscape is changing - 80 percent of digital advertising spend wil

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