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Fitch: M A Potential Increases for US/EMEA Consumer Products

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NEW YORK--(BUSINESS WIRE)--High levels of market liquidity, extremely low interest rates, and very strong balance sheets are all catalysts for potential increases in merger and acquisition (M&A) activity in the U.S. and EMEA consumer products sector in 2015, according to Fitch Ratings. We believe it has become a sellers' market, as multiples are at very high levels. Many issuers have generally spent the years since the credit crisis pruning their portfolios and re-orienting towards growth c

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