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NBA Star Launching Clothing Brand with Tampa Startup

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TAMPA, Fla.--(BUSINESS WIRE)--One of the NBA’s most versatile young players is teaming with one of the hottest tech startups in the custom apparel industry. Iman Shumpert is launching his “Post 90” brand with Tampa-based Viralstyle.com. On the court, Shumpert is known for his all-around play. The New York Knicks picked Shumpert in the first round of the 2011 draft. Shumpert was sent to Cleveland recently as the key piece in a three-team trade. Shumpert is expected to give the Cavaliers defense

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